About Zeppelin

Zeppelin is a multidisciplinary strategic design studio with an integrated team of branding, design and engineering professionals. System led thinking, has been the primary driver in our design process, be it for brands or spaces. Our core strength has been the integration of interior design and brand design capabilities to deliver meaningful design solutions.

From the very beginning Zeppelin has managed to contribute strategically to most projects. Tactical expertise in design, starting from its form (aesthetic interventions) to engineering has been considered basic hygiene at our studio. But beyond this hygiene we have managed to have a more holistic viewpoint on design. We have designed furniture, restaurants, interactive spaces and brands, all with a singular focus on our client’s objectives and user aspirations. We have almost always influenced more than the client’s aesthetic decisions. Pricing strategies, new product introductions to even HR strategies have been addressed using "systems thinking". Design at zeppelin is problem solving in the classical sense.

Design Process

The solution often lies beyond the set parameters of the brief. As designers we believe that design at its best needs to solve problems and create opportunities and to do so one must have a clear understanding of the involved ecosystem. Our structured research oriented problem solving approach process enables us to deliver the best to our clients.

Brands have varied objectives, our process driven brand team understands your goals and creates solutions that have the potential to give you the edge at the marketplace.

Keventers

BRANDING + LOGO DESIGN + PACKAGING + KIOSK DESIGN.


Keventers has been a houseold brand in the country for nine decades and synonymous to milkshakes. The promoters of the brand wanted to re-launch the brand with revised aesthetics while not diluting the brand essence. The zeppelin branding team carefully studied the history and the linieage of the brand to create a nostalgic brand look that would excite the youth and position the product a shade more premium than what has been the consumer memory. We designed the new logo, packaging material and unlimately the kisoks. The refreshed brand has four outlets designed by us, these have recoded beyond expectation sales figures. 

soo yung

BRANDING + INTERIOR DESIGN.


Soo Yung is an experimental asian bistro that looks at combining youth oriented asian iconography with some yummy good old chinese. This restaurant was planned as an extension of the runaway success "backyard" also designed by zeppelin. We worked with old asian film posters, bicycle bells and fabric canopies to build the ambience. The carefully designed low seating added a lounge option to the narrow space while maximizing seating capacity. A teppenyaki grill with guest seating options is also part of this concept. 

Jabong

BRAND NAMING.


Jade e services gave us a brief to name india's premium online portal. Zeppelin presented a list of options that varied from discriptive to disruptive. "Jabong" the name suggested by zeppelin for its catchy phonetics and web-address avalibility, was finally chosen to be the brand name. The brand has now become one of the most prominent e-commerce players in the country. 

Kathuria Rollmill

BRAND POSITIONING & IDENTITY DESIGN.


Kathuria is one of the leading suppliers and manufacturers of rollmill equipment in the country. Zeppelin was assigned the task of infusing a fresh perspective to the brand story and make it stand out amongst competition.  The logo design and the visual identity focused on simplicity and minimalism to communicate the forward thinking perspective of the organization. Manualization and standardization documents ensured the adaptation of the brand across medium. 

Hypfen

BRAND NAMING + BRANDING.


Zeppelin worked closely with this young stratup to envision a high quality brand for fenestration (the science of windows). Right from naming the brand "hypfen" and positioning the brand as " fenestration and beyond", we worked on all key aspects of corporate identity and branding. All stratergic documents required for the start up including the website templates, display modules, brochures and gifting solutions were also designed.

Tawak

BRANDING + INTERIOR DESIGN.


"Tawak" literally means cinnamon in sanskrit. This fine dinning brand attempts to chart the journey of oriental cuisine, from Far East to India. The restaurant design attempts to present a rustic travel inspired theme, with nautical overtones. Zeppelin designed the brand logo, the visual identity and the interiors of this restaurant.  

FDCI Fashion Weeks

GRAPHIC DESIGN + ENVIRONMENTAL BRANDING.


Zeppelin has been the part of five fashion week events organized by FDCI, india's premiere fashion body. We have designed the visual branding and event communication for Fashion Week, two editions of Mens Week and two editions of Couture Week. In each project, the challenge has been to deliver a fresh cutting edge visual language that communicates the main idea to a highly design literate fraternity.

The design languages are then subsequently adapted to various avenues like website, brochures, print-adds, invites and large format environmental graphics.

Red Chilies Idiot Box

LOGO DESIGN.


Red Chillies Entertainment the flagship of Shahrukh Khan’s Media Empire, needed a new language for its television production brand called “Idiot Box”. Zeppelin reacted to the brief by focusing its ideation on a young “feel good” brand device - the television. The final option was a television set with a retro-futuristic look, something that has a present day visual appeal while ensuring that the logo does not become dated in times to come.

Hero Weave

LOGO DESIGN.


Weave Engineering and Design, was a company started by the Hero Group to serve large original equipment and auto component manufacturers with engineering and design services in the product development space. Zeppelin started the project with a series of mood boards that offered alternative directions for the brand. A dipstick study and research on competition allowed the team to focus on the desired approach. Once the brand language was finalized, a detailed brand manual was created so that all brand keys can be standardized and implemented across the board.

Jaquar

DESIGN RESEARCH + BRAND POSITIONING & IDENTITY + RETAIL DESIGN.


 When Jaquar, well known for its faucets entered the market for ceramics, enclosures and wellness, it appointed Zeppelin to re-think the brand from scratch. We started the project with a month long research across India to gauge consumer and influencer perspectives. The report helped us device the new brand thought for Jaquar “experience bathing”. From here on, Zeppelin redesigned the complete brand architecture and positioning of the brand(s), the ranges and its super luxury offering Artize. Brand manuals were created for easy execution and synergy among all marketing communication from advertisements for newsprint, high-street signage to orientation centres and everything in between.

Artize

DESIGN RESEARCH + BRAND POSITIONING & IDENTITY.


The Jaquar group of companies had commissioned zeppelin to undertake a brand research project to re-position the Artize range of products. The primary goal of the project was to create an aura around the brand that is distinctive and aspirational enough to compete with the international brands in India and abroad. Based on the primary insight that Artize needs to communicate its superior product quality, the zeppelin team created a brand structure that was no longer relying on the lower priced, premium segment Jaquar brand umbrella. Thus by positioning the product range as a completely separate luxury brand with its own visual identity dna, Zeppelin enabled the product category to justify the price point by communicating the products uniqueness. As part of the visual identity branding Zeppelin Re-designed the logo and the brand communication tag line “craftsmanship in water”. All aspects of the brand communication were re-worked leading to creation of a brand deployment manual that cut across ATL, BTL and retail.

The Backyard

BRANDING + INTERIOR DESIGN.


The backyard was conceived as rustic, home grown and honest cafe brand catering to the youth who are jaded with the more antiseptic hospitality concepts that are on offer. The brand sought to communicate the feel of a casual DIY space with some fresh and sumptuous food. As part of the branding we designed the logo, the signages and the menu card. The zeppelin interiors team subsequently designed the tiny 850sq feet cafe. Today "the backyard" is one of the most successful cafes in west delhi. We went on to design the 5000 sq feet basement concept called the Backyard Underground at gurgaon.   

Living Room

BRANDING + HOTEL INTERIOR DESIGN.


Living Room (LR) was conceptually developed by Zeppelin in tandem with Seasons hotel management as a boutique hotel offering “a relaxed and easy going environment” for guests. We designed the brand and successfully carried forward the key ideas to the interiors for their flagship hotel at Vagator, Goa.

U-Clean

LOGO DESIGN + BRANDING 


U-Clean is an innovative startup that is working hard to build india's first organized chain of laundromats focused on fostering the "do it yourself culture". Zeppelin worked closely with the founders to create a brand that does justice to the central brand proposition. We created the brand logo, defined the colours and wrote the tagline that defines the brand "We love laundry". A host of colaterals, brand guidelines and the franchise docket was also created as part of this project.  

About Zeppelin

Zeppelin is a multidisciplinary strategic design studio with an integrated team of branding, design and engineering professionals. System led thinking, has been the primary driver in our design process, be it for brands or spaces. Our core strength has been the integration of interior design and brand design capabilities to deliver meaningful design solutions.

More

Design Process

The solution often lies beyond the set parameters of the brief. As designers we believe that design at its best needs to solve problems and create opportunities and to do so one must have a clear understanding of the involved ecosystem. Our structured research oriented problem solving approach process enables us to deliver the best to our clients.